In a High-Tech Society, Advertisements Still Doing Their Job

These days it's rare to meet someone who doesn't use the internet, ad blocking software or TiVo. If you don't own a TiVo you probably know someone who does and, chances are, you've bummed off that person on more than one occasion. If you don't have ad blocking software well, why not? Maybe you're like many of the North Carolinians we surveyed who value the messages of advertisements.

Remarkably, in this world of increased technology and impatience, advertising still serves as a vital source of information for consumers, according to the people themselves.

That's right. 33.6% of North Carolinians said they pay attention to advertisements to stay informed about new products and services. 34.2% of them pay attention to ads when they need to purchase something.

Also interesting is the breakdown of who pays the most attention to advertising...stay tuned for that information in the Brogan Survey results later this week. But for now, are you surprised that 2/3 of people purposely pay attention to advertisements? Do you?