Tuesday, June 19, 2007

Not Using iPods?

It's a daily occurrence... laughing at the driver next to you who is ruthlessly bopping his head and belting out that all-too-familiar song. But, apparently, he's probably just jamming to the radio.

Even though electronic stores sell equipment that connect iPods to car stereos, people still claim that they do not use an iPod or similar MP3 to listen to music. That's not just limited to the car, it includes any other time music is being played.

76.8% of North Carolinians do not use an ipod or similar MP3 to listen to music, according to the Brogan Survey. Over half of the 18-34 year olds claimed they did use such a device, but older respondents responded much more negatively--users accounted for just between 5.3% and 18.9% of their population.

Also interesting was that more males than females claimed to use an iPod or MP3 and more African Americans than Caucasians did as well. 28.7% of males said they use a similar device while only 16% of females do. Just 18.7% of Caucasians said they use an iPod or MP3 device and 27% of African Americans do.

Do these results surprise you? Do you think people in your state would answer differently? Do you use an ipod or MP3? Let us know.

1 comments:

Anonymous said...

I'm in the 16% of females and 27% of African-Americans. I use an non-iPod MP3 player and I love it. I love taking it with me in the car, on the road, when I workout, I don't know how I managed without it before now.