Michiganders Use Ads Too

Michiganders use advertisements in the same way as North Carolinians. According to the Brogan Survey, 41% of them pay attention to advertisements when they need to purchase something, while 35.2% of them pay attention to ads just to stay informed.

Interestingly, demographic trends in response to this survey question are the same in both states as well. Women and African Americans in Michigan are more likely than their counterparts to pay attention to advertisements for informational purposes; 40% and 38.2% respectively. Men and Caucasians are more likely to pay attention to advertisements when they need to buy something; 42% and 43.3%.

These strikingly similar results and trends make the findings that much stronger. What do you think? Is there a reason there are differences in demographical trends for paying attention to advertisements? Let us know.