Women and African Americans Most Likely to Use Advertisements to Stay Informed

As may be expected, females pay more attention to advertisements for informational purposes than do males. According to the Brogan Survey, 39.7% of North Carolina women pay attention to stay informed and 33.1% pay attention when making purchases. Men in North Carolina, on the other hand, are slightly more likely to pay attention to ads when making purchases (35.3% of them) but less likely to pay attention just to stay informed--only 27.7% of them reported doing that.

Instead of getting into the psychological topics of why that might be, let's stick with talking about advertisements. They are at the top of their game even in the midst of a "leave me alone and just give me my coffee" type of society. Now, stop and think about the commercial you always loved or can't get out of your head. Maybe it's the "Can you hear me know? Good" commercials , the old Budweiser commercials or the Geico commercials. Do you remember the message they were sending? Did they inform you? Do you ever actively seek out advertisements to stay up-to-date on new products or services?

Other survey findings show that African Americans are more likely to pay attention to advertisements to stay informed than Caucasians;40.1% as compared to 29.8%. When interested in making a purchase, however, only 27.6% of African Americans pay attention to ads while 38.8% of Caucasians do.

Do you have any ideas why that might be? Are you surprised about our findings?