Michiganders Agree: Purchase at the Store

Michiganders agree with North Carolinians. 30.7% of them said that when spending over $200 for something, they almost always purchase products from a store. A close 30.3% will compare store prices and Internet prices to see which has the better deal. 29.5% of Michiganders said they will do product research on the Internet, but generally make purchases from the store.

This data shows that Michiganders are pretty evenly split on how they approach making big purchases, not completely unlike North Carolinians.

Different than North Carolinian respondents, however, young Michiganders did not have such a dramatically low response rate to answering that they do internet research and purchase at the store. 31% of the 18-24 year olds answered this way, as compared to 6.4% of their North Carolinian counterparts.

Is there a reason for the similarities and differences? Do they have any bigger implications? What do you think?

Sticking With The Store

When making a purchase of over $200, most North Carolinians almost always purchase products at the store. 27.5% of them will compare store prices and internet prices to see which has the better deal, and 18.8% will do product research on the Internet, but generally purchase products from a store.

47.6% of respondents in North Carolina answered "I almost always purchase products from a store" when asked "when you are thinking of making a major purchase of more than $200, which of the following statements best describes you?" and given five choices.

Notably, only 6.4% of 18-24 year olds said they do internet research and purchase at the store. 20.4-23.8% people in age groups that ranged from 25 to 64 year olds picked the answer that indicated this.

A purchase of the new iPhone may warrant a different answer since it is in such high demand, or does it? If you knew it was being sold on ebay for cheaper, would you buy it online instead of at an apple store? How about with your other $200+ purchases, like furniture, etc? How do you go about purchasing those things?

Michiganders Say No to Purchasing Cars at Target or Meijers

These days everybody talks about Target excursions like they're the highlight of the week. Friends swap information about how much they spent on their lamps, kitchen supplies and new bathing suits and enjoy bragging about the deal they clinched. However, Target may not be the best place to shop for all purchases.

According to the Brogan Survey, 53.7% of Michiganders would NOT be willing to purchase an automobile from Target or Meijers.

What's even more interesting, though, is the distinct difference in responses provided by 25-34 year olds as compared to Michiganders in other age groups. 25-34 year olds was the only age group whose majority answered "yes" when asked, "If Target or Meijers sold automobiles produced especially for them by GM, Chrysler or Ford for a fixed price, generally speaking would you be willing to purchase an automobile from these stores?" In fact, 54.5% of them said yes and only 36.4% said no. All other age groups had between a 48.3% and 67% "no" response rate.

It seems that the 25-34 year olds are confident enough in their experiences to know what they're doing, to not need a dealer, and to be hip and trendy by shopping at Target or Meijers. The other extreme is the people in the 65 and older crowd who were significantly more likely to answer "no" than any other group. 67% of them would not consider purchasing an automobile from the retail stores.

How about you? Would you purchase your next car from Target or Meijers? Why or why not?